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About Dara


Fashion is taste.

And taste, is multifaceted.

It is nothing universal.

Today, Indonesia is bombarded with foreign fashion style.

Yet, we, Indonesian women, have our own distinctive style

And we are proud of it.

Hence, we see this as an opportunity to create this new Indonesian brand that is born to represent the taste & style of Indonesian women.

DARA.

An ode for Indonesian Women.